27 Reasons to Use WordPress
- Save Money. No longer do you need to send the most basic text changes to your developer or even have your developer add new pages for you. Make the edits yourself whenever you want and save the money you would have paid your developer for more important things by adding new pages on your own.
- Powerful Right Out of the Box. Unlike other content management systems, WordPress is ready to use immediately after installation. This means that you don’t have to find, install, and configure a long-list of add-ons just to get many of the features WordPress considers core (comments, RSS feeds, revisions, etc.).
- The flexibility of WordPress is another feature that can’t be topped. No matter what you’re using WordPress for – whether as a personal blog or a popular ecommerce site, WordPress is versatile enough to meet any and all of your needs through its extensive features and extensions.
- Search Engine Friendly. The most popular search engines actually prefer sites that are powered by WordPress because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed WordPress during WordCamp San Francisco 2009. His personal blog is on WordPress.
- Safe and Secure. Since WordPress is such a popular CMS (currently powering 27% of all websites), it shouldn’t be surprising that it’s a target for hackers. However, WordPress takes the security of its users very seriously. WordPress constantly updates its software to prevent attacks. Even so, you should practice some basic security measures, such as using secure credentials and not downloading a theme or plugin from an untrusted site.
- There are thousands of plugins and themes for WordPress. This makes it fairly easy and very cost effective to add features to your WordPress site. Traditional websites require everything to be programmed. Even if you find an available script to work with a traditional website, there is usually significant integration work and customizing required, whereas WordPress plugins are usually a 3-click install process. Some complex plugins do take some time and expertise to configure, but even if you decide to pay your developer to implement these for you, you will save the programming costs. The massive library of plugins available let you turn your website into an ecommerce platform, a business directory listing site, a photo gallery, or anything else you can think of!
- Easy to Use. Another great perk of using WordPress is how easy it is to use. The platform is user-friendly, intuitive and easy to learn. WordPress offers an intuitive user interface that makes it easy to add pages and blog posts, images and multimedia files. With WordPress, you will not need any additional editing software. Everything is built in to the system itself. However, if you like to craft your content and understand HTML, you can easily use to the “text” tab on any page or blog post and hand code to your heart’s desire. WordPress seriously rocks.
- Insanely Fast Learning Curve. Learning to edit content, post new pages, add photos and images is as easy (maybe even easier) than using MS Word. Figuring out these simple procedures on your own would only take a novice a few hours. With initial one-on-one training by phone from an expert WordPress trainer like we offer at Sensible Websites, all of these functions can be performed by YOU in under an hour…even if you have no design or programming experience. WordPress is by far, the easiest tool to learn how to maintain content on your website.
- Speed of Communication. Since you don’t have to wait a few days for your developer to make basic changes, the content on your website can be as timely and current as possible.
- Lots of Support. WordPress also comes with unprecedented support. This is in part to the extensive WordPress community where you can troubleshoot any question or concern through the WordPress Forums.
- Host multimedia. The addition of images, video or audio files is a great way to enhance the experience of your users. Thankfully, WordPress makes it easy for you to insert multimedia files into a page or post. Not only is it easy for you to upload multimedia files, you can also edit files, like images, while in the Media Library screen.
- Mobile Friendly. It’s more important than ever for a website to be mobile friendly to accommodate smartphones and tablets. Most current WordPress themes are responsive.
- WordPress integrates with some of the most powerful platforms available to give your business an additional boost. Need to launch an email campaign? You can use a service like Aweber or MailChimp. Want to get paid for a product or service? WordPress can work with many of the most popular payment gateways in the world. There are additional plugins for CRM integration (e.g. SalesForce), Shopping Carts, Membership, etc.
- More Than Just a Blog. While WordPress earned its reputation as a great blogging platform that can be inserted into an existing website, WordPress itself can be used as a website. Because WordPress contains a post and page structure, you can have daily blog posts, as well as static pages – such as your Contact or About pages.
- WordPress Is a Blog. You know the importance of content marketing for creating brand recognition and interacting with your community and followers. Blogging is definitely a prime way to provide this value to your readers. Regular blog posts of unique content also help to give your site traction in the search engines. WordPress makes it easy to create and manage your company blog, including setting up RSS feeds and email subscription services.
- Establishes Community. Whether it’s by sharing your blog posts on social media networks or by communicating with visitors in the comments section, WordPress has the features and plugins to make the establishment of a community convenient and easy.
- You Control the Discussions. With traditional websites, the “old school” way of communicating with visitors was to add a forum or chat room. The problem with those was the need for deleting posts from spammers and removing discussions and predatory accounts that could threaten the integrity of your business. Blog sites changed all of that. You begin the topic of discussion through writing a blog post. Your visitors make comments to the discussion you started. The comments people make are approved by you before anyone ever sees them on your website.
- Immediate Identification of Hot Topics Among Your Audience. If you make 10 posts and get one or two… or even no comments at all, and then you post a topic that brings 20 comments, you learn immediately of an interest. This is a highly valuable opportunity that you normally don’t see with a traditional website. The utility to allow blog comments is included with every WordPress installation automatically with no custom programming required.
- You’re Not Committed to One Hosting Provider. If you need to switch a provider or host you can do it without experiencing much downtime. This is because WordPress works with pretty much every server. Using a hosting provider that has servers specifically set up to handle WordPress sites can bring huge advantages in page speed and carefree management of WordPress core, theme and plugin updates.
- Keeps Your Site Looking Fresh. Whether you need to update your theme because you’ve had it for too long or you’re looking to take advantage of something like the holiday season, there are thousands of themes to choose from. While switching themes isn’t always just a few clicks and done, it is much less expensive than redesigning your site from scratch. When you change themes in WordPress, you retain all your content – pages, blog posts, comments – all of it.
- Schedule Posts. Running a business is an extremely time-consuming task. However, WordPress can free up some additional time by giving you the ability to schedule posts in advance. This means that whenever you complete a post, you can schedule it during whatever time best suits you and your customers. For example, if you have discovered that the most traffic comes to your site between 12pm to 1pm on weekdays, then you could schedule posts around that time.
- Multi-User Capability. There’s a very good possibility that you’ll have to rely on multiple people to keep your site up and running. WordPress is aware of this and has made it easy for you to assign different roles for different individuals. Here is a summary of these roles from the WordPress Codex:
Administrator – has access to all the administration features within a single site
Editor – can publish and manage posts including the posts of other users
Author – can publish and manage their own posts
Contributor – can write and manage their own posts but cannot publish them
Subscriber – can only manage their profile
- Assure potential customers that your products or services are worth the investment by including testimonials on your site. You can easily add this effective technique by installing a plugin like Easy Testimonials.
- Publish Content with One-Click. Have you just written an article or blog post that you need to publish immediately? No problem. After creating your content, you can publish it with just the click of one-button. There are even a number of mobile apps that allow you to publish your WordPress content directly from your phone or tablet.
- WordPress Grows with Your Business. WordPress sites are extremely scalable, and can grow as your business grows. You can add tons of content, without ever experiencing a reduction in performance. There are HUGE brands that use WordPress, such as Time Magazine, Xerox, ESPN Sports Programming, Nokia, Sony Music, Disney, The New Yorker, CNN, eBay Inc, BBC America, and more. If it’s good enough for them, it’s definitely good enough for all of us.
- Google, WordPress, SEO. Google and other search engines love WordPress. Its basic code is clean and simple, making it easy for search engines to read and index. WordPress also offers many SEO plugins that makes it easy for inexperienced webmasters to optimize their websites with meta data, structured data, social optimization, and so much more.
- WordPress Keeps Getting Better. WordPress is open-source. The community of top-notch developers are constantly evaluating and adding features and maintaining code security. As a result, you can be certain that WordPress is only going to get better as time goes on.